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2023 WSO Fall Conference - Vendor Registration

  • 09/29/2023
  • (CDT)
  • The Ridge, Lake Geneva, WI


(depends on selected options)

Base fee:


Make Plans to Join Us at the WSO 2023 Fall Conference!

Friday, September 29, 2023

The Ridge  | Lake Geneva, WI

The WSO Conference will be the ultimate stage to promote your product, service or message to an enthusiastic audience of Orthodontists. There are a variety of options for participation and your involvement shows your organization’s commitment to the highest standards of oral healthcare and to the importance of continued education for those who provide this important dental care across the state.

Innovative Orthodontic Solutions:  Work Smarter. Live Better.

We are practicing during an amazing time in the history of orthodontics. New technologies are emerging daily. Some of these innovations are merely hype and may actually increase the workload of the Orthodontist, which others are incredibly powerful tools to improve the quality of our clinical care as well as our practice management efficiencies  and effectiveness. In addition, patients have more choices available to straighten their teeth. Some patients are choosing to have orthodontics done by their primary care dentist, and some are even getting aligners by mail! With all of these choices, why should they come to you for their orthodontic care?

This lecture will focus on technology based orthodontic solutions that will allow you to work smarter and live better. It will dive into the use of technology to get patients into your office, optimize the overall patient experience, improve clinical outcomes and efficiencies, and simplify the day-to-day management of the orthodontic practice. Most importantly, this lecture will empower you to implement proven, technology-based strategies to differentiate your practice to help patients realize that you are the obvious choice for their orthodontic care. You simply can't afford to miss this!

Presented by:  Dan Bills, DMD, MS
Dr. Dan Bills is an avid (yet barely competent) golfer, boater and skier who enjoys spending as much time as possible with his wife Emily and his daughter Caroline. Dr. Bills received his Bachelor of Arts degree in Biology from Lafayette College and his dental degree from Harvard University, both with Honors, after which he completed a three-year orthodontic residency at the University of Illinois. He is a Board Certified Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists. He founded and maintains a state-of-the-art practice, Innovative Orthodontics, with three locations in Southern New Jersey, just outside of Philadelphia. He has been honored as "Teacher of the Year" by University of Pennsylvania Department of Orthodontics and by the Department of Dentistry at Virtua Hospital. He lectures regularly at academic institutions and orthodontic meetings, both stateside and abroad, and gives in-office courses about a variety of clinical topics as well as how to better utilize technology in the orthodontic office. One of his greatest passions is teaching his colleages how to work smarter and, consequently, live better.


GOLD SPONSOR | Only 2 spots available!

  • Introduction of Representatives during keynote address.
  • Option to place promotional items or literature for your company for each attendee in session room.
  • Logo inclusion in the Conference Slide Show.
  • Exhibit display in expo hall. ($1,000 value)
  • Company listing in event program.
  • Name badges with Sponsor recognition ribbons.
  • Recognition on the WSO Website with link to your Company Website.
  • Conference Attendee Mailing Labels

EXHIBIT DISPLAY | Space is limited!

  • Display includes an 8’x30” skirted table and two chairs.
  • Non-competitive exhibit viewing times
  • Roster of attendees provided onsite to each vendor upon arrival at the Conference.
  • Complimentary meals and refreshments during exhibit hours (Friday lunch included).
  • Booth electricity available for $50. 

Exhibit materials may be shipped to The Ridge, W4240 State Highway 50, Lake Geneva, WI 53147. Shipments should be clearly marked. Indicate the packages are for the WSO Fall Conference and your company name. Shipments will not be accepted earlier than THREE working days prior to your arrival date. Handling fees may apply and are the responsibility of the exhibitor.
Please note: the exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor’s activities on the hotel premises and will indemnify, defend and hold harmless the hotel, its agents, servants and employees form any and all such losses, damages and claims.

For request letters and W9 forms, contact the office at 920-560-5626 or
(not .com).


Friday, September 29 × 11:30 a.m.-12:00 p.m.

All vendors will be invited into the general session room and given the opportunity to introduce themselves to all attendees and share information about their products/services. Each company will be given 1-2 minutes to present and encourage attendees to visit their booth! Don’t miss this great opportunity!


The deadline to register is August 31, 2023.  After August 31, 2023 a late fee of $50 applies. Cancellations received on or before August 31, 2023 will be subject to a $50 cancellation fee. No refunds will be given after August 31, 2023.

If you have questions regarding the WSO Conference, please contact the WSO office at 920-560-5626.


(subject to change)

Friday, September 29th

7:00-7:30 a.m.  | Vendor Set-Up

7:30-8:00 a.m.  | Continental Breakfast / Visit Exhibits

8:00-9:30 a.m.  | Presentation: Practice Growth and Scale

9:30-10:00 a.m.  | Break to Visit Exhibits

10:00-11:30 a.m.  | Presentation Continued

11:30 a.m.-12:00 p.m.  | Vendor Showcase, Mini Presentations

12:00-1:00 p.m.  | Lunch & WSO Business Meeting

1:00-2:00 p.m.  | Presentation Continued

2:00-2:30 p.m.  | Final Break with Exhibitors

2:30-3:30 p.m.  | Presentation Continued


Make your room reservation with The Ridge by calling 262-245-7000. The hotel has a limited number of rooms available so make your reservation today!

Reservation Deadline:  August 14, 2023
Room Rates:  $159.00

The Ridge
W4240 State Hwy 50
Lake Geneva, WI 53147

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