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2023 WSO Spring Conference - Vendor Registration

  • 03/10/2023
  • (CST)
  • Renaissance Milwaukee West Hotel


(depends on selected options)

Base fee:

Registration is closed


Make Plans to Join Us at the WSO 2023 Spring Conference!

Friday, March 10, 2023

Renaissance Milwaukee West  | Wauwatosa, WI

The WSO Conference will be the ultimate stage to promote your product, service or message to an enthusiastic audience of Orthodontists. There are a variety of options for participation and your involvement shows your organization’s commitment to the highest standards of oral healthcare and to the importance of continued education for those who provide this important dental care across the state.

Millennial Mom Critique:
Dial-In Your Systems, Improve Your Service, & Increase Your Bottom Line

It feels impossible to keep up with the constant needs of our New Patients in order to stay a profitable practice. What if someone did all the research for you- who is buying orthodontics? What do they look for in a practice? What's most important? What strategies will convert them? How are these different generationally? What changes do I have to make to our current processes? How do I make changes as a team? Where do we begin? And the best question of all... Do we REALLY have to?

Presented by:  Tracy Martin
Tracy Martin is the Founder of Straight Consulting, nd she's going to give you the cliff notes on the last 8 years on the road, in orthodontic practices across the country, obsessing on this consumer group and strategizing on how to make patient experiences "a win-win" for the patients & the practice. Get ready or an "edutaining" presentation that you're not going to want to miss!

Growing up in ortho, having held every position over the course of 16+ years, in offices ranging from start-ups to multi-practice/multi-doctor and DSO, Tracy is passionate about the business of orthodontics. When she's not speaking at regional and national conferences, interviewing ortho luminaries on her Straight Talk series, or hosting Straight Consulting's signature TC & Marketing Mastery Courses, she can be found on the road, in offices throughout the U.S. and Canada. Tracy's mission is to put a millennial twist on traditional practice consulting and lead the development of next generation ortho teams.


GOLD SPONSOR | Only 2 spots available!

  • Introduction of Representatives during keynote address.
  • Option to place promotional items or literature for your company for each attendee in session room.
  • Logo inclusion in the Conference Slide Show.
  • Exhibit display in expo hall. ($1,000 value)
  • Company listing in event program.
  • Name badges with Sponsor recognition ribbons.
  • Recognition on the WSO Website with link to your Company Website.
  • Conference Attendee Mailing Labels

EXHIBIT DISPLAY | Space is limited!

  • Display includes an 8’x30” skirted table and two chairs.
  • Non-competitive exhibit viewing times
  • Roster of attendees provided onsite to each vendor upon arrival at the Conference.
  • Complimentary meals and refreshments during exhibit hours (Friday lunch included).
  • Booth electricity available for $50. 

Exhibit materials may be shipped to the Renaissance Milwaukee West Hotel, 2300 North Mayfair Road, Wauwatosa, WI 53226. Shipments should be clearly marked. Indicate the packages are for the WSO Spring Conference and your company name. Shipments will not be accepted earlier than THREE working days prior to your arrival date. Handling fees may apply and are the responsibility of the exhibitor.

Please note: the exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor’s activities on the hotel premises and will indemnify, defend and hold harmless the hotel, its agents, servants and employees form any and all such losses, damages and claims.

For request letters and W9 forms, contact the office at 920-560-5626 or
(not .com).


Friday, March 10 × 11:30 a.m.-12:00 p.m.

All vendors will be invited into the general session room and given the opportunity to introduce themselves to all attendees and share information about their products/services. Each company will be given 1-2 minutes to present and encourage attendees to visit their booth! Don’t miss this great opportunity!


The deadline to register is March 1, 2023.  After March 1, 2023 a late fee of $50 applies. Cancellations received on or before March 1, 2023 will be subject to a $50 cancellation fee. No refunds will be given after March 1, 2023.

If you have questions regarding the WSO Conference, please contact the WSO office at 920-560-5626.


(subject to change)

Friday, March 10th

7:00-7:30 a.m.  | Vendor Set-Up

7:30-8:00 a.m.  | Continental Breakfast / Visit Exhibits

8:00-9:30 a.m.  | Presentation: Practice Growth and Scale

9:30-10:00 a.m.  | Break to Visit Exhibits

10:00-11:30 a.m.  | Presentation Continued

11:30 a.m.-12:00 p.m.  | Vendor Showcase, Mini Presentations

12:00-1:00 p.m.  | Lunch & WSO Business Meeting

1:00-2:00 p.m.  | Presentation Continued

2:00-2:30 p.m.  | Final Break with Exhibitors

2:30-3:30 p.m.  | Presentation Continued


Make your room reservation with the Renaissance Milwaukee Hotel via this link:  Book Your Group/Corporate Rate | Marriott International. The hotel has a limited number of rooms available so make your reservation today!

Reservation Deadline:  February 15, 2023
Room Rates:  $159.00

Renaissance Milwaukee West Hotel
2300 North Mayfair Road
Wauwatosa, WI 53226

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