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2023 Spring Conference - Attendee Registration

  • 03/10/2023
  • (CST)
  • Renaissance Milwaukee West Hotel


Registration is closed

Make Plans to Join Us at the WSO 2023 Spring Conference!
Bring your treatment coordinators!

Friday, March 10, 2023

Renaissance Milwaukee West Hotel | Wauwatosa, WI

Millennial Mom Critique:
Dial-In Your Systems, Improve Your Service, & Increase 
Your Bottom Line

It feels impossible to keep up with the constant needs of our New Patients in order to stay a profitable practice. What if someone did all the research for you- who is buying orthodontics? What do they look for in a practice? What's most important? What strategies will convert them? How are these different generationally? What changes do I have to make to our current processes? How do I make changes as a team? Where do we begin? And the best question of all... Do we REALLY have to?

Presented by:  Tracy Martin
Tracy Martin is the Founder of Straight Consulting, nd she's going to give you the cliff notes on the last 8 years on the road, in orthodontic practices across the country, obsessing on this consumer group and strategizing on how to make patient experiences "a win-win" for the patients & the practice. Get ready or an "edutaining" presentation that you're not going to want to miss!

Growing up in ortho, having held every position over the course of 16+ years, in offices ranging from start-ups to multi-practice/multi-doctor and DSO, Tracy is passionate about the business of orthodontics. When she's not speaking at regional and national conferences, interviewing ortho luminaries on her Straight Talk series, or hosting Straight Consulting's signature TC & Marketing Mastery Courses, she can be found on the road, in offices throughout the U.S. and Canada. Tracy's mission is to put a millennial twist on traditional practice consulting and lead the development of next generation ortho teams.


(subject to change)

Friday, March 10

7:00-7:30 a.m.  | Vendor Set-Up

7:30-8:00 a.m.  | Continental Breakfast / Visit Exhibits

8:00-9:30 a.m.  | Presentation: Practice Growth and Scale

9:30-10:00 a.m.  | Break to Visit Exhibits

10:00-11:30 a.m.  | Presentation Continued

11:30 a.m.-12:00 p.m.  | Vendor Showcase, Mini Presentations

12:00-1:00 p.m.  | Lunch & WSO Business Meeting

1:00-2:00 p.m.  | Presentation Continued

2:00-2:30 p.m.  | Final Break with Exhibitors

2:30-3:30 p.m.  | Presentation Continued


Registration fees include all sessions, conference materials, conference meals and breaks.

WSO members………..Complimentary
Treatment Coordinators.......$150
AAO members who don’t reside in WI………$175

The deadline to register is March 1, 2023. Registrations received after March 1, 2023 will be processed onsite at the conference. All cancellations must be received on or before March 1, 2023. No refunds will be given for no-shows or any requested received after March 1, 2023.


Book your room reservation with the Renaissance Milwaukee West via this link:
Book Your Group/Corporate Rate | Marriott International.  The hotel has a limited number of rooms available so make your reservation today!

Reservation Deadline:  February 15, 2023
Room Rates:  $159

Renaissance Milwaukee West Hotel
2300 North Mayfair Road
Wauwatosa, WI 53226

If you have questions regarding the WSO Conference, please contact the WSO office at 920-560-5626.

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